To coincide with it’s 60th-anniversary celebrations, Play-Doh will be bringing kids creativity classes to more than 800 Creation Station locations across the UK.
Delivered by The Creation Station, the campaign is designed to help support children’s development with a fortnight of weekly themed classes. The classes deliver shared creative play with children and their parents or carers, along with creative collaborations with other children. The classes aim to help develop critical thinking and problem-solving, communication, collaboration and creativity. The shared creative experiences include model making storytelling.
Craig Wilkins, Marketing Director Hasbro UK & Ireland, says:
“We’re delighted to be able to bring so many Play-Doh creativity classes to kids across the UK as part of our 60th-anniversary celebrations. The Creation Station is a perfect partner and have been invaluable in their support to bring this campaign to life.”
Sarah Cressall, Creation Station’s managing director, says:
“We are thrilled to be working with Play-Doh for this campaign. It’s an incredibly creative and timeless Hasbro brand, and with their support we’re able to support children and families share creative activities together.”